Tourism Marketing and Promotion introduces students to the principles and practices of marketing within the tourism industry. The course explores how destinations, attractions, and tourism products are developed, priced, promoted, and distributed to target markets. Students learn about consumer behavior, branding, advertising, digital marketing, and public relations strategies that enhance tourism appeal. By the end of the course, learners will be able to design effective marketing plans and promotional campaigns that attract and retain tourists while supporting sustainable tourism growth.
- Teacher: Vallery Ludenyi